Global Running Case Study
New Balance is one of the premier brands in athletics performance. I acted in dual roles as both an Art Director and Senior Designer in the creation of work during NAIL's tenure as their running agency of record. 16 shoe platforms were launched globally as well as integrated promotional campaigns for the Boston Marathon and the NYC Marathon.
We were tasked with positioning their various shoe platforms, developing creative to support them and distributing the art files for global execution by teams in the USA, Europe and Asia.
Fresh foam zante video
Senior Designer/Art Direction
Emma Coburn in Fresh Foam Zante
Global Running Hero Visuals
Senior Designer/Art Direction
Boston Marathon 2016
Senior Designer / Art Director
See more work on Instagram at #nobodyrunslikeboston
Boston Marathon 2015
Senior Designer / Art Director
