Topo is an athletic shoe company founded on the idea of "innate amplification." They are a minimalist shoe company with a focus on technology and innovation. My work included creating a visual identity, photography style, brochure design and packaging design.

The Moving Bus was a partnership with AS220 Youth (a creative incubator for at-risk youth ages 14-21). The goal of the project was to showcase portraits they had taken in the Kennedy Plaza area of Providence, RI. Myself and designer Colin Gillespie proposed showcasing the portraits on a public city bus, in effect creating a mobile gallery. The bus became a piece of public art—traveling the entire state and reaching tens of thousands of more people than a traditional gallery show.

Read more about the project here

Established in 1929, Arrow Fastener Company specializes in "fastening tools" (rivet tools, glue guns, hammer tackers, and their best known product the T50® staple gun). If you’ve ever stapled a flyer to a post, then you’ve most likely used the T50. I designed a new identity that rolled out across the U.S. and Europe. The goal was to focus on the DIY and crafter audience, while maintaining the brand's standing with professional contractors.

Nothing Can End Hunger

When faced with the challenge that "nothing can end hunger", NAIL created a campaign for the Rhode Island Food Bank designed to hit home with millennials and combat donor apathy. The campaign was so successful that it was licensed by food banks in Vermont, Ohio and New Hampshire.

Senior Designer

The Poliquin Group is a fitness organization that helps athletes reach their potential. Their businesses include specialized weight training programs, nutritional supplements and fitness certification programs for coaches. My work included creating a new identity and brand guidelines as well as designing and creating a supplement labeling system for implementation by vendors located across the globe.

After years of falling sales and competition from online tabloid websites increased the Providence Journal (Rhode Island's largest newspaper) needed serious help. My role in the project involved an identity redesign, overseeing the redesign of the paper mastheads and the design of ads for the "We work for the truth." campaign.

Vibram disrupted the athletic shoe industry and ushered in an era of minimalism. 

Senior Designer / Photographer

Identity concept for Rise Prep Mayoral Academy—a charter school located in Woonsocket, RI. 

Graphic stairs were used to represent the idea of educational progression in the logo and supporting patterns were created to depict each students individual journey.

WellStrong is a fitness and wellness community for people in recovery from substance abuse.

The WellStrong mark represents the up and down journey faced by those in recovery (the W) and ends with a strong healthy person (the S).

The straight blue line represents the stability of WellStrong—the black and white lines represent the up and down journeys of individuals in recovery.

Various identity projects.

Various Work

A selection of various photos I have taken.