New Balance had it sights on securing the sponsorship of the largest marathon in the world—the NYC Marathon. I acted as an art director/designer through the entire pitch process.

Once the sponsorship was won, I created an iconic campaign that instantly connected New Balance to the NYC Marathon by leveraging the moment that every runner dreams about. Real photos of runners crossing the finish line were used to create “hero visuals” and the nYc designs were seen Time Square, subway takeovers, in-store displays and the marathon expo.

The Irish brand WaterWipes wanted to create it’s first global campaign and launch in the USA market with a splash. I acted as art director in the creation of an emotional campaign—using water as a metaphor to describe the up and down journey faced by every new parent. Parenting is full of highs and lows and I wanted tell this story in a way that had never before been done before in this category.

The insight for this campaign was gained through workshops and interviews with mom’s from many cultures and backgrounds. The videos were shown on digital in the USA and TV in UK and Ireland. A full social campaign accompanied the hero videos as well as digital banners and co-branded content on baby/mom blogs.

Director : Jeffrey Dechausse
DOP: Tobia Sempi
Music: Justin Burnett

One Gun Gone is a multi-disciplinary gun violence prevention public art project. Students from underserved neighborhoods in Providence, RI participate in a professional art making and marketing exercise that includes immersive experiences at an art college, an advertising agency, a community youth arts center and positive interactions with local law enforcement agencies.

I was honored to work with Scott Lapham and his group of students on the One Gun Gone project. My role was to create a logo for OGG as well as help the students concept on a launch event and a grassroots promotional campaign.

From Scott Lapham the creator of OGG:

The One Gun Gone project was inspired by the passing of four of my teenage students from gun violence over the past fifteen years. Our goal has been to take one gun off the street, make artwork from it and then sell that artwork to raise money to buy more guns off the streets with a police sanctioned gun buy back. By breaking the negative economy of one potential street gun (which can be resold illegally countless times) we will create a positive art making economy that will raise more money than if we had resold the original (now decommissioned) firearm itself. To start I legally purchased a handgun and hired an artist to make a mold of the weapon (which my students never saw or touched). From that mold we have made four different types of sculpture that each speak to gun violence in our community in different ways. 

photo credits: Scott Lapham

Topo is an athletic shoe company founded on the idea of "innate amplification." They are a minimalist shoe company with a focus on technology and innovation. My work included creating a visual identity, photography style, brochure design and packaging design.

Established in 1929, Arrow Fastener Company specializes in "fastening tools" (rivet tools, glue guns, hammer tackers, and their best known product the T50® staple gun). If you’ve ever stapled a flyer to a post, then you’ve most likely used the T50. I designed a new identity that rolled out across the U.S. and Europe. The goal was to focus on the DIY and crafter audience, while maintaining the brand's standing with professional contractors.

Nothing Can End Hunger

When faced with the challenge that "nothing can end hunger", NAIL created a campaign for the Rhode Island Food Bank designed to hit home with millennials and combat donor apathy. The campaign was so successful that it was licensed by food banks in Vermont, Ohio and New Hampshire.

Senior Designer

The Moving Bus was a partnership with AS220 Youth (a creative incubator for at-risk youth ages 14-21). The goal of the project was to showcase portraits they had taken in the Kennedy Plaza area of Providence, RI. Myself and designer Colin Gillespie proposed showcasing the portraits on a public city bus, in effect creating a mobile gallery. The bus became a piece of public art—traveling the entire state and reaching tens of thousands of more people than a traditional gallery show.

photo credits: Scott Lapham

Read more about the project here

Vibram disrupted the athletic shoe industry and ushered in an era of minimalism. 

Senior Designer / Photographer

WellStrong is a fitness and wellness community for people in recovery from substance abuse.

The WellStrong mark represents the up and down journey faced by those in recovery (the W) and ends with a strong healthy person (the S).

The straight blue line represents the stability of WellStrong—the black and white lines represent the up and down journeys of individuals in recovery.

After years of falling sales and competition from online tabloid websites increased the Providence Journal (Rhode Island's largest newspaper) needed serious help. My role in the project involved an identity redesign, overseeing the redesign of the paper mastheads and the design of ads for the "We work for the truth." campaign.

Various identity projects.

Various Work

A selection of various photos I have taken.