Global Running Case Study

New Balance is one of the premier brands in athletics performance. I acted in dual roles as both an Art Director and Senior Designer in the creation of work during NAIL's tenure as their running agency of record. 16 shoe platforms were launched globally as well as integrated promotional campaigns for the Boston Marathon and the NYC Marathon.

 

We were tasked with positioning their various shoe platforms, developing creative to support them and distributing the art files for global execution by teams in the USA, Europe and Asia.


Fresh foam zante videos

Senior Designer/Art Direction

Emma Coburn in Fresh Foam Zante

CJ Wilson in Fresh Foam Zante


Global Running Hero Visuals

Senior Designer/Art Direction


Boston Marathon 2016

Senior Designer / Art Director

See more work on Instagram at #nobodyrunslikeboston


Boston Marathon 2015

Senior Designer / Art Director

2015 Boston Marathon Case Study